Tuesday, December 1, 2009

Just because ... there are other great blawgs to read

The ABA Journal just released their 3rd Annual Top 100 Blawgs. And while The Legal Watercooler isn't on the list (WHAT???). some of my favorite blawgs are, including:
So take a look at this year's top blawgs, add the RSS Feeds of your favorites to your reader, and don't forget to vote for your favorite blawg in each category.

Tuesday, November 24, 2009

Just because ... I am extremely thankful

I have a lot to be grateful and thankful for this year. In addition to the usual friends and family, I have to go 'Cooler style and thank the following people who have been so instrumental in my legal marketing career:
And last, but really first, always - Jayne Navarre. She encouraged me one morning to start a blog. The Legal Watercooler was up and running by the end of that day. She continues to encourage, inspire and teach me!

Have a wonderful, healthy and happy Thanksgiving.

Just because ... The IRS had me on hold for 2 hours today

Well, nothing like a bout of the IRS to make you thankful for .... um, well, actually that's not quite right.

It's more like, nothing like The Muppets doing Bohemian Rhapsody to make you forget your bout with the IRS.

Thursday, November 19, 2009

Your Five Favorite Business Books: What do you recommend??

From time-to-time I pull together a reading list of business books and share with my peers. Here's the last list from May 2008.

Since so much has changed in the business world, from the recession to the advent of social media, it's time to update the list.

So, what are your 5 favorite business books??

They can be recent publications (Outliers, Socialnomics) or classics (Good to Great, Selling the Invisible). They can be autobiographies, sales books, productivity, marketing, PR, etc.

I'll pull the lists together, and will post the Top 20 over at the Legal Watercooler.


To get you started, here are mine:

1. Trust Agents - Brogan
2. Selling the Invisible - Beckwith

3. Getting Things Done - Allen

4. Outliers - Gladwell

5. Talking 9 to 5 - Tannen


Post your selections in the comments section, or email me directly at legalwatercooler@gmail.com.

Oh, and don't worry about listing a book someone else has recommended ... that's how the Top 20 list is determined!

Tuesday, November 17, 2009

Google Scholar Launches: Legal Research Enters a New Millennium

Google Scholar launched last night. Wow. I know the sales reps at LexisNexis and Westlaw are not having a good morning.

What is Google Scholar?
Google Scholar provides a simple way to broadly search for scholarly literature. From one place, you can search across many disciplines and sources: peer-reviewed papers, theses, books, abstracts and articles, from academic publishers, professional societies, preprint repositories, universities and other scholarly organizations. Google Scholar helps you identify the most relevant research across the world of scholarly research.

Features of Google Scholar

  • Search diverse sources from one convenient place
  • Find papers, abstracts and citations
  • Locate the complete paper through your library or on the web
  • Learn about key papers in any area of research
I've just started playing around, and will be sending the links over to my attorneys to get their impressions, but, well, WOW!! You can search by case, by topic, by legal issue.

You can get Federal and/or state results. You can get articles and journal entries, and I am hoping blogs and other conversations will come in time.

I know that Google Scholar is still in Beta, but ... WOW!! Legal Research has entered a whole new millennium.

Monday, November 16, 2009

The New Words Are Here, The New Words Are Here

I was watching Akeelah and the Bee with my daughter last weekend when Laurence Fishbourne's Dr. Larabee challenged Akeelah's grammar when she used the word "dissing" (only words found in the dictionary were acceptable during their lessons).

To paraphrase the scene, Akeelah rushes over to the dictionary, looks up the word "diss," reads the definition, and proceeds to lecture Dr. Larabee that new words are added to the dictionary every year.


Well, coolerites and grammar bees, from
The Oxford American Dictionary, here are some new words for you to embrace as grammaticaly correct and available for polite discourse:

2009 Word of the Year:
unfriend - verb - To remove someone as a 'friend' on a social networking site such as Facebook
Word of the Year Finalists (who knew there were finalists, lol):

Technology

  • hashtag - a # [hash] sign added to a word or phrase that enables Twitter users to search for tweets (postings on the Twitter site) that contain similarly tagged items and view thematic sets
  • intexticated - distracted because texting on a cellphone while driving a vehicle
  • netbook - a small, very portable laptop computer with limited memory
  • paywall - a way of blocking access to a part of a website which is only available to paying subscribers
  • sexting - the sending of sexually explicit texts and pictures by cellphone
And notable word clusters include some Twitter favorites:
  • Tweeps
  • Twibe
  • Tweetup
  • Tweeple
  • Twitt
  • Tweepish
  • Twitterati
  • Tweetaholic
  • Twitterature
  • Twittermob
  • Twitterverse/sphere
  • Twitterhea
  • Retweet

Tuesday, November 10, 2009

Class Act ... Reed Smith Listens to Clients and Cuts Billing Rates

It was only yesterday that I was blogging on how law firms should consider lowering billing rates as part of their marketing mix. And this morning I see that Reed Smith has cut billing rates by 20 percent. Yes, they are cutting associate salaries, but they are also cutting the billable hour requirements to allow for, gasp, more training:

Reed Smith Global Managing Partner Gregory B. Jordan said the moves were in response to a very clear message from clients and the marketplace.

"As part of the reset that's going on in the business world, clients are expecting their law firms to drive their costs down," Jordan said.

One of the biggest areas of friction was starting salaries for entry-level associates, he said. And it's really the rates that most directly affect cost, so the firm decided to take a swing at both, he said.

As part of the reduction in salary and billing rates, first-year associates will also see a reduction in their billable hour targets from 1,900 to 1,700 hours. That was done in part, Jordan said, to ensure they could take advantage of the new training programs that go along with the competency-based advancement model.

I say, kudos to Reed Smith. You're listening to your clients, adjusting your business model, and you are doing so in a transparent manner.