Tuesday, December 1, 2009
Just because ... there are other great blawgs to read
So take a look at this year's top blawgs, add the RSS Feeds of your favorites to your reader, and don't forget to vote for your favorite blawg in each category.
Tuesday, November 24, 2009
Just because ... I am extremely thankful
- Frank Moon and Jeffer Mangels for providing me with my first experience in legal marketing back in 1998. Ahhh. Fun times!!
- Stephen Barrett who has been nothing but the most incredible friend and mentor over the years. He taught me, through example, about true leadership.
- Laura Shovlowsky, Cheryl Bame, Cynthia Kaiser, Jonathan Fitzgarrald, and Renee Barrett for their leadership and support of LMA-Los Angeles. There are hundreds who make our chapter flourish, year after year, but you're the ones who continue to stand out for me.
- Nathalie Daum, Diane Hamlin, Kim Perret and Nat Slavin - I served on the LMA board under their past, present and future presidencies.
- Susan L. Ward who sent me my first LinkedIn invite three years ago (which I promptly deleted). So glad it only took me four months to realize that this LinkedIn thingie might actually mean something.
- Kevin O'Keefe, Nancy Myrland, Greg Lambert, Russell Thomas ... you were my first Tweeps back in the day when we were all trying to figure out what Twitter, social networking, social media, and how they applied to the legal industry, were all about. I'm still learning from you guys, and am so glad to have built personal relationships with you all.
Have a wonderful, healthy and happy Thanksgiving.
Just because ... The IRS had me on hold for 2 hours today
It's more like, nothing like The Muppets doing Bohemian Rhapsody to make you forget your bout with the IRS.
Thursday, November 19, 2009
Your Five Favorite Business Books: What do you recommend??
Since so much has changed in the business world, from the recession to the advent of social media, it's time to update the list.
So, what are your 5 favorite business books??
They can be recent publications (Outliers, Socialnomics) or classics (Good to Great, Selling the Invisible). They can be autobiographies, sales books, productivity, marketing, PR, etc.
I'll pull the lists together, and will post the Top 20 over at the Legal Watercooler.
To get you started, here are mine:
1. Trust Agents - Brogan
2. Selling the Invisible - Beckwith
3. Getting Things Done - Allen
4. Outliers - Gladwell
5. Talking 9 to 5 - Tannen
Post your selections in the comments section, or email me directly at legalwatercooler@gmail.com.
Oh, and don't worry about listing a book someone else has recommended ... that's how the Top 20 list is determined!
Tuesday, November 17, 2009
Google Scholar Launches: Legal Research Enters a New Millennium
I've just started playing around, and will be sending the links over to my attorneys to get their impressions, but, well, WOW!! You can search by case, by topic, by legal issue.What is Google Scholar?
Google Scholar provides a simple way to broadly search for scholarly literature. From one place, you can search across many disciplines and sources: peer-reviewed papers, theses, books, abstracts and articles, from academic publishers, professional societies, preprint repositories, universities and other scholarly organizations. Google Scholar helps you identify the most relevant research across the world of scholarly research.Features of Google Scholar
- Search diverse sources from one convenient place
- Find papers, abstracts and citations
- Locate the complete paper through your library or on the web
- Learn about key papers in any area of research

You can get Federal and/or state results. You can get articles and journal entries, and I am hoping blogs and other conversations will come in time.
I know that Google Scholar is still in Beta, but ... WOW!! Legal Research has entered a whole new millennium.
Monday, November 16, 2009
The New Words Are Here, The New Words Are Here
I was watching Akeelah and the Bee with my daughter last weekend when Laurence Fishbourne's Dr. Larabee challenged Akeelah's grammar when she used the word "dissing" (only words found in the dictionary were acceptable during their lessons).To paraphrase the scene, Akeelah rushes over to the dictionary, looks up the word "diss," reads the definition, and proceeds to lecture Dr. Larabee that new words are added to the dictionary every year.
Well, coolerites and grammar bees, from The Oxford American Dictionary, here are some new words for you to embrace as grammaticaly correct and available for polite discourse:
2009 Word of the Year:
unfriend - verb - To remove someone as a 'friend' on a social networking site such as FacebookWord of the Year Finalists (who knew there were finalists, lol):
Technology
- hashtag - a # [hash] sign added to a word or phrase that enables Twitter users to search for tweets (postings on the Twitter site) that contain similarly tagged items and view thematic sets
- intexticated - distracted because texting on a cellphone while driving a vehicle
- netbook - a small, very portable laptop computer with limited memory
- paywall - a way of blocking access to a part of a website which is only available to paying subscribers
- sexting - the sending of sexually explicit texts and pictures by cellphone
- Tweeps
- Twibe
- Tweetup
- Tweeple
- Twitt
- Tweepish
- Twitterati
- Tweetaholic
- Twitterature
- Twittermob
- Twitterverse/sphere
- Twitterhea
- Retweet
Tuesday, November 10, 2009
Class Act ... Reed Smith Listens to Clients and Cuts Billing Rates
It was only yesterday that I was blogging on how law firms should consider lowering billing rates as part of their marketing mix. And this morning I see that Reed Smith has cut billing rates by 20 percent. Yes, they are cutting associate salaries, but they are also cutting the billable hour requirements to allow for, gasp, more training:Reed Smith Global Managing Partner Gregory B. Jordan said the moves were in response to a very clear message from clients and the marketplace.
"As part of the reset that's going on in the business world, clients are expecting their law firms to drive their costs down," Jordan said.
One of the biggest areas of friction was starting salaries for entry-level associates, he said. And it's really the rates that most directly affect cost, so the firm decided to take a swing at both, he said.
As part of the reduction in salary and billing rates, first-year associates will also see a reduction in their billable hour targets from 1,900 to 1,700 hours. That was done in part, Jordan said, to ensure they could take advantage of the new training programs that go along with the competency-based advancement model.
I say, kudos to Reed Smith. You're listening to your clients, adjusting your business model, and you are doing so in a transparent manner.
